What is marketing and what should its role be in high technology firms? This blog is a discussion about marketing in services, software and hardware firms in the high tech sector, reviewing what we've learned in over 20 years of marketing.

We chose the title carefully - and well, I hope. It is time to move beyond the product centric "push" model of marketing to a better understanding of marketing products and services in an environment where customers are more savvy and more discerning.

I hope you'll interact with me in this discussion. Let me know what you agree with, disagree with or any other ideas you may have.

For our first topic, we'll be looking at what marketing is. One hint - it is not sales, and it is not just tactical.